Our Approach

In the last 10 years quite a bit has changed for the small business. With the introduction and overwhelming proliferation of the world wide web, small businesses are connected to a whole new customer base. While the web has provided an effective and affordable marketing avenue for the small business owner, it has also introduced another aspect of the business that takes time and energy.

Here at Still River Web Solutions our goal is to help make your website work for you. Below we've outlined the steps involved in making your website an asset to your company.
  1. Build a basic website and get it on the web. - Your website is the foundation of your web presence. At first, think of your website as a brochure for your business. You want it to look good, but most importantly, you want it to answer three questions:
    1. What product or service do you provide?
    2. What makes your product or service better?
    3. How does someone purchase your product or service?
    With your new website you'll need a domain name and you'll need to get it hosted.
  2. Get some traffic to your site. - Your website is worthless if no one sees it. Getting traffic involves submitting your site to search engines and purchasing basic advertising positions in web directories. It's also important to promote your website on your print media and by word of mouth.
  3. Enhance your website. - Now it's time to refine your website. This might mean a custom redesign or might simply mean adding content and features. Your ultimate goal here is to increase your conversion rate.
  4. Market your product or service. - At this point you're ready to start aggressively marketing your website. Increasing the traffic to your site should directly increase your revenue. There are many ways to increase your traffic including search engine optimization (SEO), paid placement (like Google AdWords), or email marketing.
  5. Analyze and refine. - What are the most popular pages on your site? Why? Which traffic sources give you the best conversion rate per dollar (ROI)? How can I make my website more useable to increase my conversion rate? These are questions which can help you make your business more efficient and increase your bottom line.